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Product

Media App

INST406 - Fall 2024

Skills

Product Design 

Iterative Prototyping

My Role

App features 

App flow and aesthetic

Competitor Research

Collaborators

Shannon, Eu Jin, Meena

An interactive social media app designed for University of Maryland students to connect, share, and grow with peers and student organizations. 

PROBLEM

Students and organizations at the University of Maryland lack a centralized platform to efficiently connect, share updates, and manage campus activities, leading to missed opportunities.

Recognizing this gap, we saw this as an opportunity to help UMD students connect. 

RESEARCH

Competitors fall into two categories: general social media platforms and university-focused tools.

Students and organizations at the University of Maryland lack a centralized platform to ef
Students and organizations at the University of Maryland lack a centralized platform to ef

General social media platforms are widely used and familiar to students, making them easy to adopt for campus-related connections. However, these platforms often have cluttered feeds with irrelevant content, lack privacy, and do not focus exclusively on campus-specific needs.

University-focused tools are tailored to meet campus needs with features like event tracking, organization management, and exclusive access for the university community. However, they often lack the interactive elements that make social media platforms exciting, focusing more on practicality for student organizations than social interaction with students. 

TAKEAWAYS

Need for a central app exclusive to university community to give custom feed for students.

Need to have a distinction between students and student group while creating opportunities for interaction

Need to integrate student focused features centered around student and group interactions

SOLUTION

A dedicated app for UMD students and organizations would prioritize community building by fostering exclusive connections within the university while ensuring privacy and safety through restricted access.

 

With tailored features for students and organizations, it would enhance engagement through event promotion, interactive content, and streamlined communication designed specifically for the campus community.

APP OVERVIEW

Students and organizations at the University of Maryland lack a centralized platform to ef
Students and organizations at the University of Maryland lack a centralized platform to ef
Students and organizations at the University of Maryland lack a centralized platform to ef
Students and organizations at the University of Maryland lack a centralized platform to ef
Students and organizations at the University of Maryland lack a centralized platform to ef

MY ROLE

INITIAL APP AESTHETIC AND BRAND

Orange and Yellow Gradient Motivation Quote Phone Reminder Instagram Post (13).png
Orange and Yellow Gradient Motivation Quote Phone Reminder Instagram Post (11).png
Orange and Yellow Gradient Motivation Quote Phone Reminder Instagram Post (12).png

Recognizable name

and minimalist logo

Integrating UMD color scheme

EXAMPLES OF APP FEATURE INTEGRATIONS

Students and organizations at the University of Maryland lack a centralized platform to ef

Student and organization accounts/logins

Distinction between students and groups

Students and organizations at the University of Maryland lack a centralized platform to ef

Filtering events page by organizations and events

Allows students to create custom feed

Students and organizations at the University of Maryland lack a centralized platform to ef

Organization accounts having additional event post feature

Event feature boosts opportunities for student and group interactions

Students and organizations at the University of Maryland lack a centralized platform to ef

Adding/saving events to personal event calendar

Fosters potential in-person interactions between students and groups. Serves as custom student focused feature

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